Email marketing is one of the best ways to keep your business in the minds of interested consumers. An email marketing campaign launched properly can improve brand recognition, close that sale from the visitor that was on the fence, can display new products to interested prospects, and can help remind people who you are.
Here are some of the things to consider when building your newsletter and/or email marketing design:
- What is the type of audience you want to address? Prospects or an existing base?
- What is the goal of the email marketing campaign?
- Will your email marketing campaign be product based or informational?
- What type of regular calls to action will need to be included to induce a higher click through rate?