Measure and test using Google Analytics
Google Analytics, which is one of the best sources for tracking the strengths and opportunities of a web site, is the tool we use for measuring your results. We recommend Google Analytics because it’s easy to use, accessible to anyone, open to any number of users you define and syncs directly with Google Adwords.
- It’s a free service
- The most widely used analytics program in the world
- Based upon individual script based data collection
- Google Adwords integration
- Customized Reports & Funnel Analysis
Google Analytics Reviews
You may know how important analytics reports are, but maybe you don’t have time to read and analyze them. RiverVisions can help you by, on a monthly or quarterly basis, doing a full Google Analytics review to ensure that your online efforts are delivering the results you want.
Taking a look at the Google Analytics can help us see how other marketing efforts have played into your web strategy as well. For example, if you run an E-Newsletter, we will be able to track its precise impact on your website.
Tracking ROI for print ads is another way Google Analytics can measure marketing efforts. By creating a unique URL and funneling the traffic through on your Google Analytics reports, tracking the effectiveness of a print campaign becomes easy.
With analytics, you will be able to track where your visitors are coming from, how they are traveling through your site and whether or not they are quality visitors. You want to attract quality site visitors that are converted to customers, and at RiverVisions, we help make this happen.